What motivates us

We think about nation branding differently 

Never before in history has there been as much communication as there is today — the same goes for miscommunication, too. International communication is no exception here. In light of this, we see ourselves as the advocate for a good argument. We work to ensure the interests that we represent are better understood. 

Our team is structured around this task. We rely on a large network of contacts, with representatives from politics, diplomacy, business, and the media, and put them in touch with the right people. Good dialog requires proximity. This is what we create.