Anyone who works in the public sphere is not only competing for attention, but above all,
for credibility and authenticity.
People want to be well informed. Promptly, reliably, verifiably.
They want to be more than simple customers and consumers. They want to take an active role. Traditional PR is finding it increasingly difficult to adequately address this need, because it requires a fundamentally different methodology. That's why we consistently look at things through an editorial lens. The audience of our content is always in our focus.
Our clients benefit only when they feel that they are being taken seriously.
GNC is founded on a bedrock of reliable journalism.
What drives us is privately financed journalism, which reaches target audiences and follows the principle of constructive journalism.
PR work and journalism are often treated as equivalent. "Newsroom" is the modern catchword. Many authorities, corporations or associations maintain such newsrooms because they expect efficiency and an increase in significance from them. In reality, this rarely involves any real journalistic work. This is what GNC does differently. We offer our clients editorial expertise for campaigns over a fixed period of time. In this way, GNC provides a professional journalistic organization for the implementation of communicative goals. The teams consist of experienced journalists, data analysts, online experts, and PR professionals.
GNC combines journalistic expertise with communicative precision. Our quality standards are derived from the maxim that only those who have something substantial to say and not just platitudes can be convincing. Good editorial practice is characterized by creativity, diligence, credibility, and relevance. This is what defines us.
A GNC newsroom developed by us is more than an instrument for efficient processing of multimedia content. It is always configured individually with the interests of the client in mind. On this basis, we develop the structures and technical tools needed for implementation.
A GNC newsroom is comprised of various components, which can be used both individually and collectively. The communicative modules are developed in detail by the GNC team together with the clients, and after being reviewed by the client, are implemented according to your ideas.
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